Kylie Jenner's Bubblegum Pink Hair: A King Kylie Era Revival (2025)

Kylie Jenner has undeniably embraced her nostalgic vibes, letting us all relive a defining beauty era with her stunning bubblegum pink hair!

Beauty trends are notorious for their fleeting nature, but little did we realize that the essence of 2016-era Kylie Jenner was precisely the look we’ve been longing for all this time!

On the evening of October 17, Kylie hosted a grand celebration in Los Angeles marking the 10-year anniversary of her cosmetics brand, Kylie Cosmetics. This event was much more than a party; it also unveiled a pop-up shop showcasing her latest collection of nostalgic beauty products—including the iconic lip kit that started it all! The party scene was drenched in vibrant pink hues while showcasing images that harkened back to Kylie's memorable King Kylie era. This period was characterized by colorful wigs, dip-dyed hair ends, playful Snapchat filters, and, of course, the signature matte lips that fans adored.

Amid the presence of friends and family, Kylie fully immersed herself in this throwback aesthetic, sporting a delightful bubblegum pink wig that paired perfectly with her eye-catching pink latex dress. The wig's style shifted to reflect a more contemporary twist, reminiscent of the glamorous Kylie's persona we recognize today; it boasted a voluminous blowout that cascaded beautifully over her face, flowing down to her chest.

The makeup she sported was in line with this nostalgically glamorous theme as well. Kylie flaunted sharply defined, dark eyebrows that framed her face, while a vivid pink blush graced her cheeks, extending up towards her browline. Her eyes featured a striking cat-eye flick blended with smoky tones, rounded off with a rich lip liner and a soft rosy pink lip color. To cap it all off, her nails were painted in the same cheerful bubblegum pink.

Kylie Jenner has been joyfully tapping into the King Kylie vibe and the broader revival of 2010s style—an era celebrated for its bold makeup infused with heavy pigment and meticulous contouring. Back then, makeup was about emphasizing larger-than-life looks; baked highlights, gigantic lashes, and, most importantly, sculpted cheeks! Glamour was all about exaggerated features, and Kylie was right at the forefront of that trend.

Earlier in the week, Jenner was spotted hanging out with beauty icon Hailey Bieber, showcasing her new look—jet black hair with dreamy teal tips, an unmistakable nod to the classic Kylie we fell in love with at the 2014 Billboard Music Awards. This striking hairstyle was not only a throwback to her younger days but also a feature in her debut music video for "Fourth Strike," where she heavily promoted her beloved lip kits—ah, a bittersweet trip down memory lane!

So whisper it three times and maybe, just maybe, you’ll summon a new wig: "King Kylie."

What do you think of her latest throwback look? Is the return to 2010s beauty trends something to celebrate, or should we leave it in the past? Let’s start a conversation!

Kylie Jenner's Bubblegum Pink Hair: A King Kylie Era Revival (2025)

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