SmackDown is in desperate need of a revival, and WWE must act fast before its rumored return to a three-hour format in January 2026. But here's the harsh truth: the blue brand has been stagnating, and fans are starting to notice. The show's quality has been inconsistent throughout 2025, particularly during its previous three-hour run. While the two-hour format has helped, SmackDown still faces significant challenges, especially with its roster and storylines. And this is the part most people miss: it's not just about adding new talent, but also about utilizing the existing stars more effectively.
The current roster has immense potential, but WWE needs to refocus its efforts on spotlighting the right individuals. Take Ilja Dragunov, for instance, whose weekly open challenges have been a highlight since he became the United States Champion. However, the rest of the roster has struggled to make an impact. Damian Priest and Aleister Black, despite their talent, have been stuck in a lengthy feud, while Jacob Fatu's momentum was halted due to injury. The tag team division, once a strength, has been largely ignored since SummerSlam, and the MFTs have yet to develop into compelling characters.
Here's where it gets controversial: WWE doesn't need a full-fledged draft to fix SmackDown. Recent history shows that the company struggles to execute drafts effectively, and several Superstars have already switched shows without much fanfare (think LA Knight, Sami Zayn, and Jimmy Uso). Instead, WWE should focus on maximizing the potential of its current roster while strategically introducing fresh faces.
A prime example of untapped potential is Carmelo Hayes. Despite being the first overall draft pick last year, his follow-up has been underwhelming, and his feud with The Miz hasn't elevated his status. A babyface turn, coupled with a renewed focus on championship gold, could be the game-changer Hayes needs. Similarly, Rey Fenix and Santos Escobar deserve better booking after being underutilized throughout 2025.
The women's division is another area crying out for improvement. Jade Cargill's heel turn and WWE Women's Championship win were long overdue, but she lacks compelling rivals. While Tiffany Stratton will eventually return for revenge, that storyline feels stale. Charlotte Flair and Alexa Bliss, currently staples of the tag team scene, would be better served challenging Cargill for the title. Bianca Belair's return will undoubtedly shake things up, but the division needs more depth.
And this is where opinions will clash: Giulia, despite her potential, has floundered since her Women's United States Championship run. WWE must reinvest in her character, giving fans a reason to care. Without a creative reset, she risks becoming another missed opportunity.
Fresh faces from NXT could be the key to SmackDown's resurgence. Trick Williams, having conquered NXT, is ready for the main roster. A feud or reunion with Carmelo Hayes would be a perfect introduction. Oba Femi and Je'Von Evans are also main roster-ready, but WWE must avoid gutting NXT by calling them up simultaneously. Jordynne Grace, fresh off her feud with Kelani Jordan, should lead the NXT women's invasion, while Lola Vice could align with her real-life boyfriend, Damian Priest, to make an immediate impact.
Chelsea Green and Zack Ryder, as a couple, could add much-needed charisma to the show. Ryder, in particular, could thrive in the midcard, especially after his well-received return against LA Knight. His pairing with Green, the new Women's United States Champion, could create intriguing dynamics as she expands her 'cabinet.'
While roster changes are crucial, SmackDown's revival also depends on overhauling its storylines, layout, and direction. Even with a three-hour runtime, the show can succeed if the extra time is used to elevate the entire roster. But here's the million-dollar question: Can WWE strike the right balance between showcasing established stars and introducing new talent? And will they finally give the women's division the attention it deserves? Let us know your thoughts in the comments—do you think SmackDown can be saved, or is it too late for the blue brand?
